Mindful Digits

Infusing enthusiasm through UX Writing and Content Strategy for a math education platform catering to learners with ADHD

duration: April - May 2023

role: As a member of the UX Writing & Content Strategy team, I was responsible for UX writing, content strategy, copywriting, editing, proofreading, UI text, Voice and Tone.

Scope

Challenge

Help young, neurodivergent learners get excited about math

Objectives

To empower the neurodivergent learners by allowing them to customize their learning experience to fit their specific needs and preferences
To customize the content in a way that is simplified, concise and easily understandable
To add gamification to the lessons to improve engagement and enthusiasm for learning
To create a voice for the app that would speak to its users, largely students with ADHD
To create consistency in the content, based on research insights

Solution

Engage learners in lessons by using simple, concise, friendly language.

Key Deliverables

Content Guidelines
UX Writing
Naming the App

Content Guidelines

Establish Design Principles

With every piece of content, we aim to:

Educate - Teach learners what they are learning in school in a way that makes sense to them and at their own pace.
Empower - Help learners who have learning disabilities feel like they can take ownership of their learning.
Respect - Treat learners with respect and communicate in a way that is considerate and inclusive
Click to view Content Guidelines

Brand Personality

In thinking of our brand personality we asked ourselves - who would we be? We thought of Bill Nye, Steve Irwin, Alton Sterling... These people are really excited about what they teach and really want to make sure that sure that the viewer or learner is really engaged with them.

Voice Qualities

Figuring out our Brand Personality helped inform our voice which is outlined in our voice qualities.

Although tempting, we avoided humor because it was not developmentally appropriate for young neurodivergent learners.
Our goal was to ensure they were happy and excited to be learning math, especially if they were already struggling with the subject in everyday life at school.

Below are examples with simple, direct, patient language.

Tone

The tone changes depending on the situation or context.
The voice of the app will remain consistent, no matter the situation.

Tone changes depending, but voice of app remains. i.e. reflection page
No blame for feeling frustration. Always wanting to make sure that they know they’re doing their best.

Reflection screen - if the student feels frustrated, we don’t blame them for their frustration: we encourage them to continue practicing.

UX Writing

Studied existed research reports and familiarized with designs to-date
Conducted secondary research of existing math curriculum geared toward children with ADHD, or other learning disabilities.
In support of the research team’s usability tests, content updated and refined all copy in low-fidelity wireframes/prototypes, which included:

Dashboard Copy: Emphasizing the journey and sense of growth

The previous copy on the dashboard and other screens felt too serious and unenthusiastic. “Training Grounds” and “Today’s Adventure” emphasizes a sense of growth and journey.

Lesson Copy: Simple and direct language

Use simple and direct language when presenting math problems.

Lesson Copy: Fun and Conversational

Usability participants were unsure what certain reflection terms like “Hopeful” meant, so we added a short description of each.

Reflection Copy: Helpful Descriptions